Sony Ericsson CEO, Bert Nordberg, said that Sony Ericsson wants to be the No. 1 Google Android handset maker in the world. And it needs a strong foothold in the U.S. market to make that goal a reality.
Sony Ericsson, a joint venture between Japanese consumer electronics maker Sony and Swedish telecommunications equipment maker Ericsson, has been on the mobile phone scene for about a decade. The company has mostly concentrated on delivering high-end phones to the European and Asian markets. But it's never had a strong presence in the U.S., which has helped keep its overall market share in the bottom half of major handset providers.
The phone, which is based on Google's latest Android software and was introduced tonight at Sony Ericsson's press conference, will become its flagship smartphone in the U.S. market. To generate buzz ahead of the launch, Sony Ericsson ran an advertisement during the broadcast of the Super Bowl. And according to Nordberg, it worked. He wouldn't say how much the company spent on that ad. But he said the CEO of a major U.S. carrier called him directly to ask when his network could get the new phone.
Yes, Sony Ericsson has taken it's first step to achieve it's aim. The PlayStation phone is going to be a reality very soon and it is named Xperia Play (PSP Phone).